Life-Changing Concepts

A weekly newsletter with stories, mental models, and ideas to make you more successful in life.

Personal Development

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August 8

Life-Changing Concepts

about 2 months ago

Circle Of Competence: How To Increase Your Odds Of Winning in Business

In 2003, things were going great for Robert Brooks. He bought the franchise rights for Hooters re...

Personal Development

July 26

Life-Changing Concepts

2 months ago

Double Diamond Model: How Ogilvy Made Dove Great Again

In 1957, Unilever was about to introduce a soap — Dove. But they had a problem. Soap is a commodi...

Personal Development

July 18

Life-Changing Concepts

3 months ago

How to Make Your Business Antifragile With Redundancy

You saw it on the news. OceanGate’s Titan lost contact with its surface ship on the 18th of June,...

Personal Development

June 21

Life-Changing Concepts

3 months ago

Psychological Moonshots: Radical Product Improvements With Little Cost

Canadian police had a problem with rowdy clubbers in the early 2000s. They made a mess in the str...

Personal Development

June 3

Life-Changing Concepts

4 months ago

Blue Ocean Strategy: How To Make Your Competition Irrelevant

In 2001, Casella Wines decided to enter the American market. They were a wine producer from Austr...

Personal Development

May 25

Life-Changing Concepts

4 months ago

The Peak-End Effect: How To Make a Lasting Impression (Even After Failures)

The peak-end effect is when our minds use the peaks and ends of experiences to build a memory. Le...

Personal Development

April 24

Life-Changing Concepts

5 months ago

Jobs-To-Be-Done: How to Discover The Real Insights That Increase Sales

About 10 years ago, McDonald’s marketing team received an objective from their management. Increa...

Personal Development

April 10

Life-Changing Concepts

6 months ago

The Priming Effect: How Expectations Become Reality

In 1999, a group of Asian-American women students stepped into a room for a math test. But before...

Personal Development

April 2

Life-Changing Concepts

6 months ago

Bias For Action: Why Coca-Cola’s “New Coke” Failed (And How To Avoid It)

Bias for action is a mental error that causes us to act even when inaction is the best decision. ...

Personal Development

March 23

Life-Changing Concepts

6 months ago

The Law Of Reciprocity: Vito Corleone’s Favorite Tool to Build Influence

In 1985, Ethiopia was in a humanitarian crisis. Civil war, poverty, famine… Ethiopians dealt with...

Personal Development